Lewis Aguilar
Marketing Strategist | Fashion Enthusiast | Cat Dad
I'm a creative marketing strategist leveraging AI and data analytics to drive brand growth across consumer, tech, and higher-education sectors. I've partnered with brands like Red Bull, Amazon, and University Credit Union to create campaigns that blend compelling storytelling with data-driven strategy. My passion is crafting culture-driven experiences that transform insights into measurable impact through strategic design.
Expertise
Marketing Strategy, Brand Messaging, Data Analytics, Project Management, Graphic Design, Event Planning, Web Design, SEO, Email Marketing
Experience
Handshake
September 2025 - Present
AI Data Analyst and Trainer
-
Perform comprehensive data collection, cleaning, and labeling to support high-quality AI image generation datasets.
-
Conduct model evaluations for generative AI systems, improving the creative quality of image outputs across GPTs.
University of California, San Diego - Procure-To-Pay Solutions
November 2023 - September 2025
Marketing and Communications Intern
-
Optimized email campaigns using performance data, boosting engagement by 60% and CTR by 35%.
-
Designed and delivered creative assets (videos, graphics, and email banners), ensuring brand consistency.
-
Led social media growth strategy that led to a 72% increase in followers and amplified reach across key campus demographics.
-
Managed student partnerships with Red Bull, Amazon, and University Credit Union, driving a 20% uplift in partner visibility and 35% growth in student engagement.
-
Organized and analyzed critical marketing activations for campus, resulting in a 35% increase in student engagement and a 20% boost in partner visibility based on post-campaign analytics.
Lumnus Consulting
Marketing Strategy Consultant
October 2024 - July 2025
-
Developed a data-driven LinkedIn engagement strategy, leading to a 45% increase in audience interaction.
-
Produced creative content for Instagram campaigns, increasing post engagement by 60% within one quarter.
-
Built social media performance reports via Sprout Social to analyze trends and guide content decisions.
-
Led cross-functional teams to deliver tailored marketing strategies for 3 clients, consistently meeting key performance milestones.
University of California, San Diego - Procure-To-Pay Solutions
Lead Logistics Assistant
Februrary 2022 - October 2024
-
Analyzed delivery patterns and team performance to restructure student logistics operations, boosting delivery efficiency and team output by 28%.
Education
University of California, San Diego
B.S Cognitive Science, Specialization: Design and Interaction
B.A International Business
Tools
