Coordinated and supported campus events in partnership with national brands including Red Bull and Pepsi. Played a key role in organizing and executing the annual University Partnerships Community of Practice Conference at UC San Diego, hosting representatives from 32 universities and 21 organizations, by assisting in conference logistics such as space reservations, catering coordination, and sponsor marketing materials. Led planning and execution of UC San Diego Surplus Sales’ on-site presence to increase student visibility and engagement. Collaborated directly with Red Bull’s university marketing team to develop and distribute promotional materials across campus for a high-impact student activation.